Hi!
(Now I've settled with a suitable name for my blog I will paste in my first post I wrote a couple of weeks ago!)
I finally have my own blog after a year of promising myself I would get started and keep on top of it! I know its not too much to ask of myself but when you get to your third year of uni you want to focus all your time and effort on the mountains of work due to the daunting prospect of not getting your desired grade at the end of it all! (Heartbroken would be a major understatement.) But here I am... I have decided that it is time to, as they say, 'pull my finger out' and get cracking on representing me as a person/fashion marketer/fashion as a whole, enthusiast!
So what will my first blog actually be about? Well as I've said, I do focus a lot of my time of my uni work, so why not show and tell you what my current dissertation project is so that you can gain an understanding of what it is I do on my course... (Fashion Marketing and Communications at Nottingham Trent.)
Well, where do I start? Myself and my project partner (who is also my good friend and housemate) have explained our project that many times to potential exhibitors, sponsors, tutors and peers, that quite frankly, we could probably reel off our original proposal for the idea word for word. So here goes...
‘Slash/Slash’ is a term which describes how today youth (15-25) no longer see themselves doing or being just one thing. Instead it is important that they must be ‘good at everything – do all, have multiple roles, be your own brand’. This is done by promoting their talents and building micro communities around their personalities. No longer does a person just have a name, but instead a list of subsequent ‘slashed’ titles that display these multiple roles. “Why just be a DJ when you can be a DJ with your own fashion line, DJ school, agency and styling career?”says The Future Laboratory who coined the term ‘Slash/Slash generation’ in 2008.
Thanks to our event , the youth of Nottingham can now become a part of one the most exciting, innovative and supportive business environment for young aspiring and creative entrepreneurs at ‘Slash/Slash’ Notts at The Rescue Rooms, Saturday 2nd May 2009.
Today’s youth are fast becoming a generation of on and offline business entrepreneurs, making vast sums of cash before they even hit 25. These fledgling brands need exposure from their peers to survive and a platform to showcase their talents. The ‘Slash/Slash’ generation are the “stars of tomorrow. They are the new generation of do-it-allers and excel in a multitude of disciplines woven together by their instinctive adoption of the ‘brand-me’ phenomenon.”
With this in mind, ‘Slash/Slash Notts’ (based in the heart of Nottingham’s city centre) brings the very best of young creative talent in the region together to display their multi-faceted business ventures from Fashion design, t-shirt printing , works of art , canvases to illustration, graphic design, accessories and music and have the opportunity to advertise and sell themselves and their product to like-minded young people, creating genuine peer endorsement. The event highlights the talents of those between the ages of 15 – 25, an age group often forgotten by the fashion (events) industry. Those selected represent the cream of the crop of talent in the East Midlands.
Our vision is that the event will eventually become a road-show; travelling the UK to promote young creative talent in several major cities and regions without it being restricted to London (as many events of this type are). By keeping the events regional it will allow cities and communities to nurture and acknowledge local talents. The event will also support and run alongside the Department for Culture Media and Sports guidelines to drive and promote Britain’s creative industries and show its importance for the future of the economy.
Well, there you are! I hope you enjoyed that informative piece on my dissertation project/current business! Here is a poster I created yesterday in order to meet the deadline for our uni's student magazine. Fingers crossed we will have a promo page.
Well that's it from me for now. Thanks for reading... I will be definitely keeping you posted on the Slash/Slash event and its journey from now to May 2nd! And will of course avoid boring you by writing an array of fashion news and chat posts.
xoxo (Gossip girl fan. Had to be done.)
